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Discover 4 Luxury Boutique Laundry Detergents You've Never Heard Of

Published Date:
February 9, 2024

Are you still buying laundry detergent from the grocery store? Try one of these four boutique options for a smaller batch, higher-quality wash, without the extra chemicals.

We get asked for recommendations a lot! What’s our favorite laundry detergent?

Big box laundry detergents are easy to find and they’re relatively inexpensive. There is a reason these soaps are cheap. They’re mass-produced in large facilities using industrial, low-cost ingredients. These ingredients can include heavy fragrances, unhealthy parabens, synthetic dyes, and a host of other chemicals that aren’t great for your clothes or your skin.

With the world becoming more and more health-conscious, there has been a wave of boutique laundry detergents popping up online. With so many labels, certifications, and complicated ingredients, how do you narrow down the options?

As a laundry service, we know laundry. We know cleaning chemicals. And, we know detergents. Here’s a list of our favorites.

1. Frey Detergent

Frey Detergent offers a variety of laundry products, not just detergents; they also manufacture dryer sheets, softeners, and allow you to purchase laundry bundles of varying sizes. Their focus is on creating incredibly simple scents using just three ingredients – all while keeping your skin and your clothes healthy.

The company has three signature scents:

  • Jasmine/Rose/Cedar
  • Cedarwood/Oakmoss/Amber
  • Sandalwood/Bergamot/Clove.

The ingredients in these detergents are biodegradable and will break down to minimize waste. Frey’s detergent concentrate is free of harsh chemicals, parabens, dyes, and phosphates. Plus, it comes in smaller bottles, which results in 70% less plastic than most brands.

Frey Detergents are blended with biodegradable, natural ingredients and a concentrated formula to minimize waste. None of the Frey lines of boutique detergents include parabens, synthetic dyes, or animal testing.

As a bonus, for every purchase, one tree is planted – and 10% of the company’s profits go to its Wash for Wash program.

2. Charlie’s Laundry Liquid

Charlie’s Soap Natural Laundry Liquid Detergent only comes in one scent.

Its trademark scent is naturally sourced with cleaning agents that are gentle on the skin, and safer for the environment. Hypoallergenic, paraben-free, sulfate-free, and dye-free, the liquid laundry detergent formula is also safe for sensitive skin.

Most laundry detergents contain dyes and perfumes that mask odors and cover stains. When you use traditional detergents, the fresh smell is due to the additives that are lingering in the fabric. For people with sensitive skin, these additives can cause discomfort and rashes.

Charlie’s Soap Liquid Laundry Detergent is different. Charlie’s Soap contains none of these additives. With Charlie’s, each fiber is wholly rinsed, leaving you with laundry that doesn’t just smell clean — it actually is clean.

Charlie’s Liquid Laundry Soap is scientifically proven to be safer for the environment than traditional brands. the formulas surpass thresholds for ultimate biodegradation, are proven to have a low environmental impact, and has earned the EPA’s Safer Choice Certification.

Clean rinse, clean products, and clean clothes every time you wash your clothes.

3. Ingredients Matter Laundry Soap

Ingredients Matter is a company with a vibrant punch of marketing. Their laundry powder is packaged simply and sustainably in a bright, attractive box. Wait, a box?

They make laundry soap, not detergent, in powder form. The company has made the distinction because “detergents” are technically made with petroleum; even plant-based ones. They’ve also cut out synthetics and heavy perfumes that could be damaging to your system.

Each package translates to roughly 72 loads. With no petroleum or plastic used to make the soap, it’s gentle on skin and clothing. Ingredients Matter has perhaps the simplest line of fragrances – lemongrass, lavender, and fragrance-free.

Ingredients Matter laundry soap powder is powerfully good for clothes, you, and the earth—because it’s real soap made with coconut oil instead of hidden petroleum, synthetic ingredients, and needless plastic

Ingredients Matter also has an expanded line of laundry and kitchen-based products, such as dryer balls and stain remover sticks.

4. Dropps Detergent

Dropps Laundry Detergent has one of the larger laundry lines available on this list. It’s also one of the more well-known brands.

Their products span a range of stain & odor removal, sensitive skin, and active wash. The latter is designed specifically for activewear and synthetic fabrics, finding a niche for those with extremely active lifestyles. Using this detergent ensures that your workout clothes won’t be left worn thin.

Their sensitive skin detergent is a great option for those with infants, pets, or young children. It cleans gently while still leaving laundry smelling great. And lastly, the stain & odor line is geared toward powerful cleaning and stubborn stains.

Across all three options, there is a wide variety of scents ranging from lavender eucalyptus to rose energy. For those who prefer their laundry detergent unscented, that is also an option.

Each unique Dropps laundry detergent has a variety of scents. Each pod is cruelty-free and is manufactured to have a positive environmental impact. All Dropps laundry detergent pods come in recyclable cardboard boxes.

Unfortunately, both sensitive skin and activewear detergents are available only in pods. Pods vs. powder vs. liquid is always a preference. We stay away from pods using front-loading washing machines. But, for those of you with top-loaders, pods might be preferred!

Why Should You Try Small-Batch Detergent Brands?

Have you ever stopped to consider what goes into the products that are cleaning your clothing and then coming into contact with your skin? Not only can detergents be packed with artificial fragrances that are strong enough to bother your neighbors, but most are also filled with chemicals that can lead to skin irritation, trigger allergic reactions, and even harm the environment. That’s why it’s so important to find a laundry detergent that’s as safe as it is effective.

2ULaundry is a premium laundry and dry-cleaning pick-up and delivery service available in Charlotte, Atlanta, Tampa, Austin, San Antonio, and Phoenix. Learn more about 2ULaundry and sign up on our website.

Our promise to you

We will do everything we can to return your clothes to you in great shape. In the rare instance that an item goes missing or is damaged during the cleaning process, we’ll reimburse you up to the full value of the item with a $1,000 maximum per order.