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About Us

It’s About Time.

We’re on a mission to create time for the world to focus
on the things that matter most. We're going to make
doing laundry, happy.

Who We Are

2ULaundry is the new way to do laundry and dry cleaning. We’re rewriting the rules around this long-hated and time-consuming chore. With our convenient pick-up and drop-off service, we are on a mission to provide people with an effortless and convenient solution to laundry and dry cleaning.

The Old Way

The 2ULaundry Way

The 2ULaundry Way

Meet the People Behind the Magic

Clothing Care Experts

Whether it’s a down comforter, a delicate silk blouse, or your favorite t-shirt, our Clothing Care Experts ensure that each item is handled to your or its specifications.


Without our team of dedicated Drivers, we couldn’t live up to our promise of 1 business day turnaround to get your items to you before you need them.

Customer Care

With us, there’s no such things as a stupid question. Our Customer Care Team works hard to make sure you have peace of mind while we handle your items.

From Best Friends to Founders

Our cofounders, Dan and Alex, are more than just avid laundry enthusiasts, they are best friends. In 2016, they took a successful classroom project at Wake Forest University and transformed it into a viable business that serves thousands of families and busy professionals across Charlotte, NC.

As 2ULaundry continues to grow, Dan and Alex are fulfilling their mission of giving people back time with a quick and easy solution to a seemingly endless chore. So far, 2ULaundry has created over 2,500,000 hours of free time across Charlotte, NC, Atlanta, GA, Tampa, FL, San Antonio, TX and are expanding to other fast-growing US cities soon.

Meet Our Team

Alex Smereczniak


Dan D'Aquisto


David Reeves


Gregory Baker

VP of Engineering

Jason Carcache

Director of Finance & Accounting

Beck Miller

Director of New Store Opening

Caroline Tolmie

Director of Operations & Strategy

Heather McCray

Sr. HR Manager

Sai Vasam

Marketing Manager

Adam Ward

Product Manager

Rob Smeltz

Operations Manager

Turner Eckstrom

General Manager

Dylan Buck

Assistant General Manager

RJ Carelock

Transportation Supervisor

Dana Recomendes

Project Manager

Keith Martinez

Project Manager

Rhea Mogilevsky

Customer Care Team Lead

Marion McMahon

Customer Care Agent

Alexa Bettis

Field Marketing Account Manager

India Wilson

Customer Care Agent

It's in Our Jeans

Our core values are what drive our culture, shape our team, and bring us together.

Bring Your Numbers


Accountability at 2ULaundry means we take responsibility for our work and our actions.


Community at 2ULaundry means we are creating a welcoming experience that extends beyond our doors.


Excellence at 2ULaundry means there is quality in everything we do and we strive to be the best.

Do Good While
Doing Well

We take a holistic approach to making a difference in the world. Work hard, be selfless, and treat others the way you would like to be treated.

Boldly Embrace

Embrace change and look for opportunities. Confidently continue to learn and innovate your craft and most importantly, don’t be afraid to fail.

Magical Moments

We believe that it’s the little things that matter most. From the way we package clean items to our interactions with our customers, we create magic internally and externally.

Join the Ride

At 2ULaundry, we’re more than just a laundry startup with a suite of (really awesome) pink vans. We’re breaking tradition, creating free time, and having some fun along the way. We’re a technology company built by experts in laundry and logistics.

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North Carolina