Last Updated 4/15/21
Some folks mark April 15 on their calendars because of Tax Day. We here at 2ULaundry mark it because it’s National Laundry Day! Wonder if it was any coincidence that they decided to lump two mundane activities together on the same day.
Nevertheless, it’s time to celebrate because 1) You’ve (hopefully) done your taxes, 2) It’s National Laundry Day, and most importantly, 3) We are announcing some big exciting changes to give you more free time and help you and your family manage that already jam-packed calendar!
If we take a bit of time to rewind back to March of 2020, we can remember it was a month where the country and our world was turned upside down. Ours included. We were growing at an accelerated pace! We had just opened up service in Raleigh and were building momentum to find the next city we were going to make our mark in.
Then as we all know, COVID-19 happened. COVID hit us hard, as it has millions and billions of people. We had to make many tough decisions, like stopping our service in Atlanta and Raleigh and cutting back on service in Charlotte. That meant parting ways with people who have grown to be family with us, whether that’s our employees or the customers. Through all of this, we have been extremely grateful and fortunate to have had health on our side as well as enough financial support from the government, our network, and most importantly, you, our loyal customers!
Thank you to those who have continued to use our service in a time of great uncertainty as well as to those who were affected by our service stoppage in Atlanta and Raleigh. We are humbled by all of your messages to us patiently waiting for 2U to return. We hear you and we are eager to come back!
Ultimately, the pandemic gave us the reason and the time to pause. We had been going 100 mph since starting in 2016, so we took this time to plan intentionally, diligently and set ourselves up for long term success. Part of that was in addition to 2ULaundry, we launched our laundromat franchise concept, LaundroLab. There were many reasons to invest our time, money, and energy into that, but one of the main factors was to provide a more consistent, higher quality pickup and delivery service to you!
We recognized the numerous challenges in front of us but saw them as great opportunities to showcase our resiliency. The result has been a year of making upgrades and enhancements after listening to all of what you have told us from the past few years.
So what has that result of all the hard work been?
We’re introducing a new Linen Bag, new pricing plans, weekend laundry delivery service, a new and improved mobile app, and more!!
Before we get into the specifics of each of these, you may be wondering what is the timeline and how will your service be impacted? Great questions!
As we’re finalizing our technology, products, and services, we want to make sure that you have as seamless an experience as possible. To achieve this, we’ll be providing exact dates of the specific updates when they are 100% confirmed. So make sure to be on the lookout for emails, text messages, and social media posts over the next few weeks to learn about how this will affect your service. If you are a current customer in Charlotte, we’ll be sending out more communication with updated information in the coming weeks.
Over the years, we’ve received tons of feedback from our customers about linens and towels taking up precious space in their regular Wash, Dry, Fold bag. We get it! You want to get the most bang for your buck. Who doesn’t? To solve this concern, we decided to trial a Linens Only laundry bag for the past year. We designed the Linen Bag to be a cost-effective option for sending in large and bulky, washable household items like bed linens, towels, blankets, etc. Bigger than our Large Laundry Bag, the Linen Bag is optimized for size – it can hold a king-sized comforter plus a set of sheets and a couple of towels.
So, you’re probably wondering how the trial went and how you can get your hands on one of these bags. Well, during that test period, demand for the Linen Bag was overwhelming! Customers found that they had much more flexibility to send in exactly what they needed us to clean at a valuable price point. We also found that we were able to provide even more free time to our customers by offering solutions for all of their home laundry needs.
With the launch of the new 2U, we are excited to officially roll out the Linen Bag to all customers as a new laundry service option. Priced at just $30 per bag, the Linen Bag can be used separately or in combination with the Laundry, Hang Dry, and Dry Cleaning Bags.
Upon rollout, make sure to check out our FAQs for a list of items that should and should not be placed in your Linen Bag for cleaning.
One of the biggest things we’ve been working to enhance is our pricing structure. We recognized that many of our best customers were placing recurring orders. Every. Single. Week. So we asked ourselves, how can we reward those customers for being so loyal to our brand and service? Built around this concept of the recurring order, we want you to set it and forget it. We hope placing your 2U bags outside on your Laundry Day becomes as much of a habit as brushing your teeth or even getting Starbucks on your way to work.
So introducing…our subscription plans!
Take some time to digest the plans. We know it might be a lot at first glance, but we promise it’ll become second nature sooner than you think. We have 3 plans that accommodate our existing pricing structure along with subscription options that reward our most frequent users, so take a look below to find details on each of the plans.
The 1st pricing plan, called Pay As You Go, is the current pricing structure with a few minor changes. As the name suggests, you simply schedule and pay for orders as you go. The Wash Dry Fold bag is priced at $45, the Linen Bag at $30, the Wash & Hang Dry at $15, and all Dry Cleaning is priced per-item. Take a look at the bottom of this post for the comprehensive price list. All of these services are priced at the standard, full amount without any discount on additional services. As the image outlines, there is a 1-Day Rush Delivery Fee of $5, a Welcome Kit Fee of $10, and a Minimum Order amount of $15.
Now the moment you’ve all been waiting for! **drumroll please**
Introducing our first subscription plan: 2U Weekly — your new favorite household service, even better than Amazon Prime…okay we won’t go that far.
The 2U Weekly Plan is a weekly subscription service for Wash Dry Fold. You make a one-time purchase of $160 for access to 4 uses of the Wash Dry Fold bag. This is a 4-week commitment of the Wash Dry Fold bag, which you can utilize however you’d like over the course of the 4 weeks. You’ll gain a 15% discount on all other services in your order throughout your membership in the 2U Weekly Plan. That’s a boatload of money you can be saving whenever you need to use that extra Wash Dry Fold bag after coming back from a vacation! In addition to that, you’ll also get free 1-day rush delivery and a free welcome kit. Oh, and by the way, with this 2U Weekly Plan, there is no minimum order fee. Every month, you’ll also get to roll over one use of the Wash Dry Fold Bag to the following month, so there’s that in your back pocket. Lastly, your subscription membership will be automatically renewed at the end of the 4 weeks, unless you take action.
Hope you were able to process all that! Take a deep breath and get ready because here comes our 2nd subscription plan: 2U Weekly+!
The 2U Weekly+ Plan has the same basic functionality and features as the 2U Weekly Plan with the addition of the Linen Bag and overall heavier discounts. This is a one-time purchase of $240 for access to 4 uses of the Wash Dry Fold bag and 4 uses of the Linen Bag. Again, this is a 4-week commitment that you can utilize in whichever way you wish over the course of the 4 weeks. You’ll get a 20% discount on all additional services along with the free 1-day rush delivery, free welcome kit, and no minimum order fee. Similar to the 2U Weekly Plan, you’ll have the ability to roll over one Wash Dry Fold bag and one Linen Bag to the following month. Your subscription membership will be automatically renewed at the end of the 4 weeks, unless you take action.
We will send an email announcing when these pricing changes are live, so that you can update the 2U app and choose whichever of the 3 plans suits your needs the best. Existing customers will be grandfathered in to their current pricing structure for an extended grace period after the official launch, unless of course you opt in to one of the 3 plans during that period.
After that time, you will automatically be enrolled in the Pay As You Go pricing plan. There is no action required on your end once that grandfathering period is over unless you decide to opt in to one of the subscription plans, which you can do at any time after we are live!
We know that was probably a lot to throw at you and we’re sure you have lots of questions. Over the coming weeks and months, we’ll be updating this blog post page with links out to FAQs and other information so that you can feel at ease!
As you may have noticed, the prices have generally increased. We want to be transparent with some of the reasons why that’s the case. Factors like material and labor costs have increased due to COVID, so we had to adjust our pricing accordingly.
Additionally, we want to deliver a higher quality service and product to each and every single one of you. We want to focus even more than we currently are on every single bag that comes through our state-of-the-art facilities to make sure that each of your customizations are handled to perfection, that every stain is treated, and that every order you place is a 5 star experience.
When you put away your clothes in your closets and dressers, we want you to feel relaxed and relieved about how much time you’ve just saved and what awesome things you’re going to do with that newfound time!
So how else can we help create those magical moments? We’re coming out (finally!) with weekend laundry delivery service!
Saturday Laundry Delivery Service
We’ve had so many of you tell us in person, in reviews, or through Customer Care that one of the most valuable things we can do to enhance our service is adding weekend delivery. We’re taking the first step to make that a reality!
We’re reintroducing Friday pickups to our schedule, but instead of being delivered the following Monday, we’ll get it straight to your door the very next day! So for all you amazing weekend warriors, you can have your clean clothes going into the weekend!
For any orders that contain a Laundry Bag or a Linen Bag that has a pickup day of Friday, we’ll deliver those bags on Saturday (if you are a 2U Weekly or 2U Weekly+ Plan Member or if you’ve selected 1-day rush delivery as a Pay As You Go Plan Member).
Note that Dry Cleaning orders picked up on a Friday will be delivered on Monday (with the 1-day rush delivery) and on Tuesday (with the standard 2-day delivery).
Now you can really feel accomplished ending your week and starting a new one off right with clean laundry!
We’ll make sure that all this information is easily accessible to you on the 2ULaundry app! Oh, speaking of…
We’ve redesigned and redeveloped the app entirely to make the process of scheduling and tracking your order even simpler and more visible. We know that you love our “Text for ETA” feature, so we’ve built a robust order tracker in the new mobile app to keep you informed every step of the way. Our goal is to give you more visibility while your clothes are in our care.
To further increase visibility, we’ve added new content to the app to give you a sneak peak behind the scenes at our laundry and dry cleaning facilities.
We’re also adding a new chat feature in the app so you can get super fast support from our Customer Care Team. We are committed to resolving issues quickly and effectively, so we’ve restructured our support to deliver faster support through Chat.
It’s not in your app stores just quite yet, but when it is officially launched, if you have the current version of the app, all you’ll have to do is go to your Apple App Store or Google Play Store and update your current version.
The exciting thing is we have so much in the pipeline for how we want to continue to improve your experience of the app and of 2ULaundry in general. So be on the lookout for any new app updates to take use of its full and ever-evolving functionality!
That being said, as you probably know, with any massive organizational and technological changes like these, there are inevitably going to be hiccups. We request that if / when there is something that may not appear to be working properly, let us know through the Chat feature in the app or on the website or through email at firstname.lastname@example.org and we’ll do our absolute best to resolve it quickly and cooperatively. What we can promise in situations like those is that we’ll be 100% committed to making your customer experience as smooth as possible!
As a side note, all the pricing information that we’ve laid out here in this post will also be available in several places within the app, so don’t worry if you need a refresher on them when you’re ready to schedule service.
Thank you for reading all the way through this longer than normal blog post! We’re so eager to roll out all these enhancements but the crazy part is this is just the beginning! We have additional enhancements like a new laundry bag, premium scented detergents, new app features, all in the pipeline to improve your experience of 2ULaundry!
Just a friendly reminder this post will be a living artifact, so make sure to bookmark this on your browser. As we continue to update timelines and details, we’ll also send other communications that link out here to ensure that you’re fully aware of how they’ll impact you!
Thank you and Stay Clean!
|Dry Cleaning List|
|Shirt (dry cleaned)||$5.50|
|Folded shirts (laundered)||$4.10|
|Folded shirts (dry cleaned)||$6.50|